banking - Marketing In Banking

With access to cheaper funds through GDR/ADR issues, Euro loans etc. big corporations are shying away from bank finance. This trend of disintermediation among corporate has caused the banks to focus on Retail portfolio for growth. Retailing makes sense from Risk Management perspective also since it reduces Concentration Risk. With the focus on Retail Banking, banks are giving market segmentation a serious look to identify the differences between groups of potential customers and to decide which products can be served to which groups. There are the following groups of banking customers: Self-Directed Planners. Well educated, slightly above average income, seek financial information from variety of sources and retain control of financial matters, frequently use financial products, open to borrowing, accept reasonable risk. Simplifiers. Less educated, less affluent, older, do not seek financial advice often, use fewer more basic products, prefer local banks, least open to borrowing, tolerate low risk only, not sensitive to price, prefer face to face contact. Fickle Shoppers. Average income, predominantly non working female, do not seek financial advice, use fewer more basic products, open to borrowing particularly on credit cards, accept reasonable risk, not so sensitive to price, prefer remote channels - specifically ATM or telephone banking. Advice Seekers. Well educated, affluent, predominantly male, seek financial advice, heavy users of financial products, higher transaction frequency, tolerate higher risk, very sensitive to price, prefer face to face contact. When it comes to segmenting industry for lending Small & Medium Enterprises are the current favourites of both banks and RBI. There is increasing talk of banking sector getting transformed from large number of small banks to small number of large banks. The presumption is that there is a definite premium on size. But as long as they have a niche in customer service, small banks will continue to exist and thrive since banking is no assembly line manufacturing and is all about building and fostering customer relationships The article was produced by the writer of masterpapers.com. Sharon White is a 5-years experienced freelance writer and a senior manager of essay contest services support team. Contact her to get critical essays tips and contrast essays tips. Article Source:http://EzineArticles.com/?expert=Sharon_White banking - Embryonic Stem Cell Stem cells are primitive undifferentiated cells that have the capability to form any of the 220 different types of cells in the human body. The embryonic stem cell is found in the embryo and develops into various cells that make a baby. This single cell is capable of forming or specializing to form any kind of cell. During embryonic development the first cell quickly divides to form three embryonic layers namely, the ectoderm, the mesoderm, and the endoderm. Embryonic stem cell research and the method of cloning led to the development of the famous cloned sheep, Dolly. Cloning essentially involves the duplication of biological material. This is done through a technique called somatic cell nuclear transfer. This method can create a clone as well as be used for producing an embryo from which cells called embryonic stem (ES) cells could be extracted. The advantage of embryonic stem cells is that they can be used to cure several fatal genetic diseases. Embryonic stem cells possess two major characteristics that make them especially suited for cell therapy. Firstly, being extracted from a very new organism, these cells are at an early stage of development and can be more flexibly used to culture several different kinds of cells. Stem cells that have such a flexibility of development are referred to as pluripotent cells. Also, embryonic stem cells have the ability to remain undifferentiated for long and can divide indefinitely. This makes them self-renewable and they can be used for longer. If transplanted into a patient's body, embryonic stem cells are capable of replenishing cells that have been destroyed by ailments like sickle cell anemia, thalesemia, and some forms of cancer.